Challenge

Increase brand awareness in US market of portable power manufacturer and identify core audience to expand reach while supporting new product launch.

Objective

Uncover more audience passion points based on audience profile analysis and A/B testing​ while measuring the impact brought by branding initiatives.

Approach

1. Introduce and highlight new product features through video format, emphasizing core use scenarios
2. Leverage existing brand users to largely increase traffic and  sales of new products
3. Create customized audience segments to capture previously viewed/purchased audience
4. Refine audience portrait by different product lines

​Results

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Our professional services solved key business issues

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