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How we Succeeded
Challenge Sales
New eyewear seller struggled generating the flywheel effect and converting shoppers. Sales were minimal and their products didn’t have enough reviews to warrant aggressive spend.
Objective
Increase sales while reducing ad spend.
Approach
- Identified a moderately aggressive promotion to offset the lack of reviews
- Utilizing single-ASIN ad groups and the separation of match-types by campaigns, deployed a precision-driven strategy that applied learnings from harvesting tactics
- Leveraged Xmars rules and dayparting to reduce waste and maximize efficiency throughout the day
​Results
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