Xmars wins Amazon Ads Partner Award in Technology Innovation 🎉!
Read more

What’s New in Xmars' Lock Ad Placements Tool?

March 26, 2024
Xmars Team

If you've ever struggled to make your products noticeable on Amazon, Xmars' Lock Ad Placements tool could be the solution you're looking for. Think of this tool as an assistant that automatically fine-tunes ad placements in Amazon's search results, increasing the visibility of your products.  

Originally, this tool was limited to single ASIN, exact match campaigns. Meaning advertisers needed to set up campaigns and ad groups that targeted specific single keywords and promoted only a single product. This meant that in order to use Lock Ad Placement, you had to create numerous, highly targeted campaigns.

We’re excited to announce this is no longer the case! We’ve expanded the parameters in the types of ad campaigns including the number of ASINs to make this feature more readily available across campaign types.  

Keyword Targeting Parameters—Improved Campaign Monitoring Flexibility

‍

Previous Version: The feature's reach was previously narrowed to ads that only had a single ASIN matched to a single keyword.

New Version: Advertisers can now have broader parameters in the types of keywords and number of ASINs they can apply to a Lock Ad Placement rule. By relaxing these constraints to allow ad groups with enabled precise match keywords to be bound—irrespective of the number of promoted products—we've opened new avenues for campaign strategies. This adjustment enables advertisers to leverage the locking mechanism across a broader array of campaigns, enhancing flexibility and potential reach.

Ad Adjustments Driven by the Highest-Ranking ASIN

‍

Previous Limitation: Ad adjustments were solely based on the performance of a single, unique ASIN within an ad group.

The New Solution: We've shifted the focus towards the highest-ranking ASIN among selected monitoring ASINs for making bid adjustments. This means if any of the monitored ASINs achieve the target ad position, the lock is considered successful. This nuanced approach allows for more dynamic strategic adjustments, ensuring that the best-performing ASIN guides campaign decisions.

Improved Placement Monitoring: Linking ASINs and Keyword Insights

‍

Previous Version: Prior, the monitoring tool was limited to one ASIN per keyword.  

New Version: The latest update bridges this gap, enabling keywords and ASINs to interact dynamically by allowing the association of multiple ASIN’s to a single keyword. This development provides advertisers with deeper insights and a more granular understanding of their campaign performance, enriching strategy formulation and adjustments.

Additional Dimensions to Task Management View

To empower our clients with even deeper insights, we've added additional data points from which users can sort and view tasks in the task management tab, including monitoring ASINs and their recent locking positions. Coupled with an updated methodology that focuses on recent three-day performance data for keywords within an ad group, these additions make it easier than ever for advertisers to make informed, data-driven decisions.

What’s Next?

As we roll out these enhancements, we invite you to actively engage with these new features and explore their potential to significantly improve your Amazon advertising performance. Our goal is to simplify operations, minimize complexity, and amplify the impact of AI driven advertising strategies. Through these improvements, we strive to support you in achieving your advertising objectives with greater efficiency and effectiveness.

For any questions or further assistance, our team is here to help. Don’t hesitate to Contact Us if you are interested in seeing the Lock Ad Placements tool in action or if you need guidance on how to get started!  

Related content

Retarget Cart Abandoners with AMC Custom Audiences

Learn how to use AMC Custom Audiences and Xmars AMC Hub to retarget cart abandoners and increase your Amazon sales.
Xmars Team

How Does Xmars AI Copilot Optimize Your Amazon Advertising Campaigns?

Discover how Xmars AI Copilot improves Amazon ads with smart, efficient campaign optimization.
Xmars Team

Enhancing Amazon Product Visibility: Effective Share of Voice Strategies

Explore how SOV measures your brand’s Amazon visibility and boosts sales in our latest blog post.
Xmars Team

Negative Keywords for Enhanced Amazon Advertising Performance

Boost your Amazon ad results by strategically using negative keywords to enhance performance.
Xmars Team

The Importance of Customer Lifetime Value on Amazon

Learn how CLV can drive long-term growth and profitability on Amazon.
Xmars Team

What’s the Role of AI in Retail Media Advertising?

See how AI can transform your ad targeting and enhance campaign efficiency on Amazon.
Xmars Team

Amazon DSP and AMC Audiences – What is the Difference?

Know the difference between Amazon's DSP and AMC audience targeting and how it optimizes ad strategies for better ROI.
Xmars Team

What is the Impact of TACoS on Your Amazon Advertising and How to Make it Work for You?

Discover the power of TACoS in Amazon advertising and optimize your campaigns for profitability.
Xmars Team

Avoid Common Amazon Data Management Mistakes

Tackle Amazon's data challenges with Xmars AI & AMC solutions for effective ad campaign management and optimization.
Xmars Team

How to Use Amazon DSP in a Post-Cookie World

Adapt to a cookieless future with innovative Amazon DSP solutions.
Xmars Team

Is Amazon Marketing Cloud (AMC) Right for You? Learn How to Get Started

Unlock deeper insights into your Amazon ads with AMC. Perfect for those ready to dive into data and refine strategies.
Xmars Team

From DTC to Amazon: Connecting Multi-Platform Shoppers

Integrate DTC and Amazon strategies to boost sales and connect customer insights.
Xmars Team

Boost Your Amazon Advertising Performance Using AI

Examine AI’s impact on eCommerce, from deep personalization to improved Amazon ad efficiency.
Xmars Team

Can Dayparting Maximize Your Amazon PPC Success?

Explore dayparting in Amazon PPC to align ads with audience activity, boosting visibility and ad efficiency.
Xmars Team

Interpreting ACOS and TACOS for Improved Ad Performance

Balance ACOS and TACOS metrics to shape effective Amazon ad strategies.
Xmars Team

How Do I Launch New Products with Xmars AMC Hub?

Easily launch new products on Amazon with Xmars AMC Hub no-code audience creation and pre-built models.
Xmars Team

Effective Strategies for Improving CTR and CVR on Amazon

Learn simple tactics to enhance CTR and CVR for first-page rankings and boost conversions on Amazon.
Xmars Team

Kickstart 2024 on a High with Winning Amazon Advertising Tips

Start 2024 the right way! Key strategies for keyword selection and boosting sales.
Xmars Team

How to Convert Shoppers with Amazon DSP Remarketing

Remarket effectively with Amazon DSP. Boost sales by re-engaging with high value shoppers.
Xmars Team

What Can We Learn from Amazon's Advertising Insights and Strategies During BFCM 2023?

BFCM 2023 insights reveal key trends for Amazon sellers to enhance ad strategies and gain market edge.
Xmars Team

What is Post-Click Optimization? The Seller's Guide for Enhanced Amazon Ad Performance

Grow Amazon ad conversions with tailored post-click optimization strategies.
Xmars Team

How to Avoid Common PPC Mistakes: What Are the Key Strategies to Dodge PPC Pitfalls?

Discover key strategies for effective PPC advertising, from smart keyword choices to optimizing ad campaigns for peak performance.
Xmars Team

Amazon BFCM 2023 Tips for Maximized Sales Performance

Get ready for BFCM 2023 success on Amazon with our guide: strategic planning, data analysis, and effective ad management!
Xmars Team

How Do I Use Amazon Marketing Cloud (AMC)?

Amazon Marketing Cloud Simplified. Understanding AMC and what it can do for your business.
Xmars Team

What is Xmars AMC Hub’s Custom Audience Creation Tool? Optimizing Your Brand Messaging and Ad Strategy

Enhance your ad strategy with Xmars AMC Hub's Custom Audience Creation tool and stay ahead of your competition.
Xmars Team

Xmars Wins 2023 Amazon Ads Partner Award in Technology Innovation!

Xmars wins 2023 Amazon Ads Partner Award in Technology Innovation, showcasing our commitment to unparalleled advertising solutions
Xmars Team

Introducing Xmars AMC Hub: Effortless AMC Data

Boost Amazon sales effortlessly with Xmars’ AMC Hub. Unleash your ad potential & see ROI soar!
Xmars Team

Amplify Brand and Product Reach with Amazon Sponsored Display Ads

Amplify product visibility with Amazon PPC ads, leveraging Sponsored Display's smart targeting and prime ad placements.
Xmars Team

Winning Strategies for Amazon Niche Success

Master Amazon niche selection. Dive into analytics-driven strategies for top-tier results.
Xmars Team

Effective Amazon Advertising Strategies for Shifts in Seasonal Shopping Patterns

Ride the waves of seasonal advertising with Xmars. Optimize your campaigns for peak events and maximize ROI.
Xmars Team

Xmars Secures Finalist Recognition for 2023 Amazon Ads Partner Award in Technology Innovation!

Xmars is a finalist at the 2023 Amazon Ads Partner Tech Innovation Award for our pioneering AI-driven ad solutions!
Damon Gjording

Amplify Your Amazon Advertising Strategy with DSP and AMC

Get a closer look at the power of DSP and AMC in Amazon advertising. Transform your strategy and stand out!
Xmars Team

Grow Your Business with Amazon DSP

Optimize ad strategies, target specific audiences and expand your reach with Amazon DSP.
Xmars Team

Enhance Share of Voice and Visibility on Amazon with AMC

Elevate brand visibility on Amazon with SoV analysis & AMC integration. Optimize positioning, strategy, and dominate your market.
Xmars Team

Embracing the Rise of AI on Amazon with Xmars

Learn how Xmars' AI refines Amazon ads, ensures precision targeting, and helps sellers gain a competitive edge.
Xmars Team

Decoding Amazon's Sponsored Product vs. Sponsored Brand Ads

Understand Amazon's Sponsored Product & Brand ads. Explore their unique features and how to combine them for better brand results.
Xmars Team

Clean Rooms: The Strategic Advantage for Amazon Sellers

Discover the power of clean rooms, how they bolster Amazon business and why sellers should prioritize their implementation.
Xmars Team

How to Rank as a Best Selling Product on Amazon

Master the art of selling on Amazon with strategic planning, savvy pricing, standout listings, and AI-powered optimization.
Xmars Team

What Is Multi Touch Attribution and Is It Right For Your Business?

Optimize your marketing strategy and unlock deeper insights with Amazon's multi-touch attribution.
Xmars Team

Demystifying Amazon Advertising: A Quick Guide to PPC Campaigns

Gain a better understanding of Amazon PPC advertising! Dive into ad types, bidding strategies, and key metrics.
Xmars Team

Effective AMC Retargeting Strategies in 2023

Uncover 'Time to Conversion' via AMC for efficient ad optimization, retargeting and strategy planning.
Xmars Team

Supercharge Your Amazon Advertising ROI with AMC

Explore our guide on leveraging AMC for data-driven, personalized ad campaigns, enhancing ROI & driving Amazon success.
Damon Gjording

How to Use Amazon DSP to Drive Traffic Off-Amazon and to Your Website

Leverage Amazon DSP's unique data for targeted ads, increased brand visibility, and boosted website traffic.
Umberto Marsella

Insights for Amazon Prime Day Advertising 2023

Hot insights into trends for Amazon Prime Day 2023! Equip yourself with the tools to maximize sales and attract new customers.
Xmars Team

AMS's Transformative Impact on Advertising – The Power of Real-Time Data

Dive into Amazon Marketing Stream (AMS), a vital tool for real-time, granular data tracking and ad campaign optimization.
Xmars Team

Lock Ad Placements: A New Approach to Ranking High on Amazon

Master Amazon rankings with 'Lock Ad Placements', an automated system that optimizes product ad placement for more visibility.
Matt Yu

Gearing Up for Prime Day: Amplify Your Sales with Sponsored Ads on Amazon

Unlock the power of Prime Day with a robust strategy for sponsored ads, efficient budget allocation, and optimal use of tools.
Aaron Crider

Amazon DSP: Unmatched Data Insights for your Ecommerce Business

Explore Amazon DSP's potential for targeted advertising using Amazon's rich consumer data.
Xmars Team

Top Marketing Tactics Leveraged by Amazon Professional Beauty Brands

A comprehensive guide for beauty brands to navigate and optimize their presence on Amazon.
Xmars Team

A Quick Guide to Keyword Harvesting for Amazon Advertising

Boost product visibility and profitability on Amazon by employing positive and negative keyword harvesting techniques.
Xmars Team

XMARS provides full-funnel intelligent ads
management, from awareness to purchase, allowing
advertisers to continually optimize their ad spend
across various ad types.

Amazon awards & certifications

Amazon official certifications

amazon partner certificateAMC certificate